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The expression is
.
Distribute terms using distributive property: a(b – c) = ab – ac.
\= 
=
(Multiply:
)
=
(Product of two same signs is positive)
Distribute terms using distributive property: a(b + c) = ab + ac.
\= 
=
(Multiply:
)
=
(Product of two different signs is negative)
=
(Subtract:
)
The simplified expression is
.