The expression is
.
The general factor trinomial form is
.
In the above trinomial,
.
Since c is negative, the factors m and p have opposite signs.
\So either m or p is negative, but not both.
\Since b is positive, the factor with the greater absolute value is also positive.
\List the factors of
, where one factor of each pair is negative and look for the pair of factors with a sum of 10.

Apply the pattern form:
when
.
because
.
The factor form of expression is
.