The inequality is
.
Factor the related equation
.



.
.
Now, there are two ways this product could be less than zero. One factor must be negative and one must be positive.
\Case 1: 


The only condition that makes both true is
.
Case 2: 


The only condition that makes both true is
.
Solution set of the inequality is
.
The solution set in the interval notation is
.
Observe the graph the open circle means
and
are not include in the solution set.
Set notation:
.
Interval notation:
.